About US

Our History

Hailing from a long line of jewellery families in India, Arvind Katrela was the first to explore the opportunities in the direct retail segment of the industry with a vision of creating an identity for his brand and himself in a market that already boasts long-standing names.
JCS Jewel Creations, his brain child, was born in 2013 and has grown by over fifty percent in four years.
Today, the brand is visible all across the city from large malls to magazines; newspapers to small bags. JCS is now an established player in the market growing steadily every year. He strives to create a unique experience out of jewellery shopping with the idea of expanding into experiential product consulting,

“Customers should have a feeling of buying something unique while also feeling that it forms a part of themselves.”

The future of JCS is the brand’s expansion across South India catering to various demographics, “JCS should be remembered at the time of a family occasion and our designs form an integral part of creating identity.”
So explore some of our latest gold jewellery designs, and also for platinum, silver and diamond jewellery designs here. Please drop by to our store to buy your favourite ornaments for every occasion of your choice.
JCS about


Ensure that JCS Jewel Creations is the first to be remembered in the jewellery market for special occasions. JCS should be identified for its designs, exclusivity and values thus making it the most trusted brand of jewellery through high quality products and customer service.



Grow through the entire South Indian market by catering to various demographics with more outlets to deliver high quality products and service to our pan-south customers.


Loyal to Beauty

Welcome to the world of JCS where gold meets history. After decades of experience, the spirit of continuous creativity and excellence still gives birth to unique jewellery creations. Faithful to our goldsmith's traditions we have inherited from the ancient times but always in front of line with our contemporary designs, we mark the difference by our aesthetic. Our concept of timeless luxury is reflected within our authentic shapes and forms that embrace and enlighten the beauty of each woman.
A visit to our boutique in Chennai will help you discover all about us and view a wide selection of our Gold, Diamond, Platinum jewellery, precious gifts and silver articles. We all at JCS are engaged to providing you with finely crafted quality and we are happy to guide you within your trip to our mythical world that promises to inspire you with timeless masterpieces of unique excellence and unrivaled aestbetic.
Our philosophy is woven around the conception of the 'unique' and 'beauty'. With decades of experience in the art of Jewellery. geneerations of craftsmen managed to revive our techniques and place them in the context of comtemporary luxury and mordern designs, ensuring a wonderful result. An experienced team of designers, pattern-makers, gold / silversmiths,suclptors, engravers and setters, gather their tgalent along with their love for the profession and by carving precious metals, they create jewellery with a unique aestbetic perfection. JCS, celebrated the timeless of luxury with creations that reflect history, traditioin and passion for the 'unique'.